A signboard promoting the CANOPY project is a part of Make Then Love You in Chennai. This is what my sign might look like. Might because the signs are going to be hand-painted by a film-poster painter and the “lost in translation” is a part of the process.
Make Them Love You (MTLY) is a series of hand-painted signs exhibited throughout the city of Chennai that explore the negotiation between interior desires and exterior space. MTLY uses the sign clusters as an exhibition space to display the artwork of ten participants who were asked to design a sign advertising a personal interior/exterior dialectic exploring notions of celebrity, sacrifice, development, and narcissism.
MTLY is presented by Casa Blanca 2 which is an art gallery based in the city of Chennai, India. We have no physical space of our own, but rather we borrow public space for exhibitions. This effort is to raise a dialogue about access and agency to view and make art, while charging the ordinary proximity between people and place.
For more details contact SHANNON SPANHAKE & PIERRE CONTI at email@example.com.
My sign says, “Food is Now Within Your Reach, Do Not Beg, Borrow or Work for Food…” It seeks to promote neighbourhood urban farming through the CANOPY project and other variations.
Other artists and organizations participating in MTLY are Sarath Babu (Chennai), The Banyan (Chennai), Roxanne Borujerdi (Paris), Casa Blanca 2 AKA Teddy Cruz (Chennai), Roberto Freddi & Jason Moore (London), Jessica Wallack (Chennai), Postmasters Gallery (New York), Revathy (Chennai), S.A.V Elanchezian (Chennai).
The opening is at Art World Gallery 12,Ganeshpuram 3rd Street, (Off Cenotaph Rd.) Teynampet, Chennai. PH: 044 2431 5371 on Saturday,16 May, 2009, 6:30-9:30pm.
Some pictures of my sign being painted at the street-sign-filled streets of Chennai: